Privacy policy

🛡️ Privacy Policy – Diamond Sneakers UK

Last updated: 2 July 2025

At Diamond Sneakers UK, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you use our website https://diamondsnk.com and our services.

By accessing our Services, you agree to the terms of this policy.


📌 Who We Are

We are Diamond UK, operating under the name Diamond Sneakers UK.
For data protection purposes under the UK GDPR, we are the Data Controller.


🔍 What Personal Data We Collect

We collect only the information necessary to provide our services, including:

  • Contact details: name, email, phone number, billing and shipping address

  • Payment information: credit/debit card details (via secure gateways like Stripe), transaction history

  • Account details: login, encrypted password, preferences

  • Browsing data: IP address, location, device type, browser, usage behaviour

  • Purchase and support history

  • Cookies and similar tracking technologies (see our Cookie Policy)


🛠️ How We Use Your Information

We use your personal data to:

  1. Process orders and deliver your products

  2. Provide customer support and after-sales service

  3. Send updates about orders, delivery, and promotions

  4. Detect and prevent fraud and ensure security

  5. Comply with legal and tax obligations

  6. Enhance your shopping experience with personalised recommendations and advertising (with consent)


⚖️ Legal Basis for Processing

As required by the UK GDPR, we process your personal data based on:

  • Contractual necessity: to process your orders and payments

  • Consent: for marketing and optional cookies

  • Legal obligations: such as tax recordkeeping

  • Legitimate interest: to improve our services and detect fraud


🔗 Who We Share Your Information With

We may share your personal data with:

  • Shopify (our e-commerce platform)

  • Stripe (for payment processing)

  • Delivery providers and couriers

  • Technology, hosting, and analytics providers

  • Legal or tax authorities, when legally required

All third parties are contractually obligated to protect your data.


🌍 International Data Transfers

Your data may be transferred and stored outside the UK. In such cases, we rely on recognised legal mechanisms such as Standard Contractual Clauses (SCCs) to ensure your data remains protected.


🔐 Data Security

We implement appropriate technical and organisational measures to protect your data from unauthorised access, misuse or loss. These include encryption, firewalls, and access controls.

However, no system is 100% secure. Please avoid sending sensitive information via unsecured channels.


Data Retention

We retain your personal data for as long as necessary to:

  • Fulfil your orders

  • Maintain your account

  • Meet legal and regulatory requirements

  • Resolve disputes and enforce our policies

You may request deletion of your data at any time, as detailed below.


Your Rights Under UK GDPR

You have the right to:

  • Access the data we hold about you

  • Correct inaccurate or outdated data

  • Request deletion of your personal data

  • Receive a copy of your data (data portability)

  • Object to or restrict processing in certain cases

  • Withdraw your consent at any time (without affecting prior lawful processing)

To exercise your rights, contact us at:
📧 suporte@diamondsneakers.com.br


📮 Marketing

With your consent, we may send promotional emails or WhatsApp messages.
You can opt out at any time by clicking "unsubscribe" in our emails or contacting us via support.


🧒 Children’s Privacy

Our website and services are not intended for children under the age of 16.
If you are a parent or guardian and believe your child has shared data with us, please contact us to request deletion.


🍪 Cookies

We use cookies to personalise and improve your experience. For more details, please see our Cookie Policy.


📝 Changes to This Policy

We may update this Privacy Policy from time to time.
The "Last updated" date will reflect the latest version. If major changes occur, we will notify you as required by law.


📬 Questions or Complaints

If you have any questions or wish to exercise your rights, contact our team: