Privacy policy

 

1. Introduction

Diamond SNK LTD (“Diamond Sneakers”, “we”, “us”, or “our”) is committed to protecting your privacy and handling your personal data lawfully, fairly, and transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you:

  • Visit or browse our website

  • Create an account or place an order

  • Contact our customer support

  • Subscribe to marketing communications

  • Interact with us through social media or advertising platforms

Company Information:
Diamond SNK LTD
Company Number: 16686749
Registered Office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Customer Support Email: support@diamondsnk.com
Customer Support Phone: +44 2038 078817

2. Data We Collect

We may collect and process the following categories of personal data:

Category Examples
Identity Data Full name, account username, date of birth
Contact Data Email address, phone number, billing & shipping address
Order & Payment Data Order details, transaction IDs, payment method (processed securely by Shopify/PayPal/Stripe — we do not store full card numbers)
Technical Data IP address, browser type, device type, operating system, cookies, geolocation
Usage Data Pages viewed, time spent on website, clicks, cart abandonment
Marketing Preferences Newsletter opt-in, advertising consent
Customer Support Data Messages, complaints, returns or warranty requests

3. How We Use Your Personal Data

We use your data for the following purposes:

  • To process and deliver your orders

  • To manage your account and authentication

  • To process payments securely

  • To provide customer service and support

  • To notify you about shipping updates or order status

  • To send marketing emails or promotions (only if you consent)

  • To improve website performance and user experience

  • To protect against fraud and ensure website security

  • To comply with legal, tax, and regulatory obligations

4. Legal Basis for Processing (UK GDPR Article 6)

Purpose Legal Basis
Processing orders & payments Contract performance
Account management & customer service Contract / Legitimate interest
Marketing emails & newsletters Consent
Fraud prevention & website protection Legitimate interest
Legal, tax, and accounting compliance Legal obligation

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Keep items in your shopping cart

  • Remember login details and preferences

  • Analyse website traffic (Google Analytics, Shopify)

  • Run personalised ads via Google Ads, Meta/Facebook Pixel

You can manage or disable cookies in your browser settings. Some cookies are essential and cannot be disabled.

6. Sharing Your Personal Data

We do not sell or rent your personal data. However, we may share it with trusted third parties as necessary to operate our business:

Service Examples
E-commerce platform Shopify
Payments Stripe, PayPal, Klarna, Apple Pay
Shipping providers Royal Mail, DHL, Correios (for Brazil), etc.
Marketing & emails Meta Ads, Google Ads, Klaviyo, Mailchimp
Analytics & performance Google Analytics, Shopify analytics
IT & Security Cloudflare, Shopify secure servers

All third parties are contractually bound to protect your data under UK GDPR.

7. International Data Transfers

Some of our service providers may process data outside the UK (e.g., EU, USA, Brazil). In such cases, we apply safeguards:

  • UK GDPR Standard Contractual Clauses (SCCs)

  • Data processing agreements

  • Encrypted data transfer

8. Data Retention

Data Type Retention Period
Customer account & order history 6 years (legal/tax requirement)
Abandoned cart & marketing data Until unsubscribe or 24 months inactive
Invoices & transaction records 6 years (HMRC requirement)
Customer service messages 2 years or as required by law
Cookies 30 days to 12 months depending on type

9. Your Data Protection Rights

You have the right to:

  • Access your personal data

  • Rectify inaccurate or incomplete data

  • Request deletion of your data (“Right to be forgotten”)

  • Restrict or object to processing

  • Withdraw marketing consent at any time

  • Request data portability (machine-readable format)

  • File a complaint with the UK Information Commissioner’s Office (ICO): www.ico.org.uk

To exercise your rights, email us at: support@diamondsnk.com

10. How We Protect Your Data

We use technical, administrative, and physical safeguards, including:

  • SSL encryption (HTTPS)

  • Secure payment processing (PCI-DSS compliant)

  • Limited employee access (only authorised staff)

  • Encrypted Shopify servers and firewall protection

  • Regular system updates and security monitoring

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before providing personal data.

12. Changes to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page with a revised “Last updated” date. Continued use of our website means you accept these changes.

13. Contact Us

If you have any questions or requests regarding this Privacy Policy or your personal data, please contact us:

Diamond SNK LTD
71-75 Shelton Street, Covent Garden,
London, WC2H 9JQ, United Kingdom
Support Email: support@diamondsnk.com
Phone: +44 2038 078817